Winning Rules for Facebook Page Promotion Every Brand Must be Aware About
If you want to take the most out of using social network services there are some important rules to follow. It gets especially crucial if it touches upon your business page promotion as it predetermines your success and profit in future. Of course, there is a tremendous amount of strategies every small business must implement in order to make brand page popular and well-known, and we’ve gathered a bunch of effective rules which are simple but really good in action. Let’s go!
1. Post entertaining statuses. Updating your Facebook page statuses with interesting and even entertaining posts will help you keep your customers closer as it will always be interesting for them to visit your page. Such publications may result in some short conversation, comments and discussions. And what is more important – someone can repost the link from your page and captivate more new fans.
2. Use coupons and freebies. If there is something you can give away for free, do it! It will be cool from time to time to gladden your clients and fans with coupons, discounts and different special offers. Of course, you must think over incentives which fit your business and won’t decrease your profit.
3. Limit advertising budget. Do not spend money on things which are not important for your Facebook page promotion and which don’t make much effect on its popularity. Limit your advertising budget and spend money only in case it is really beneficial, because you know that huge investment does not always mean big revenue.
4. Take into account the Facebook audience. You need to remember that Facebook users are of different age and social status. That is why everything you post should be for EVERYONE. It doesn’t mean that you must take into account the interests of every single person using Facebook and visiting your page – you won’t be able to do it. You just need to publish posts and updates in a smart way.
5. Don’t be too fast. Every strategy is just a way to success, so don’t expect great results at once. You must do everything step-by-step, do it thoroughly and steadily. If you notice some result, don’t stop implementing the techniques and don’t think that you’ve already reached the desired result. But if you don’t see any changes after some time don’t stop working as well! If you really do everything right the effect will come sooner or later.
6. Regard it as an educational experience. Facebook promotion is a skill you need to master so you can consider it as an educational process. Try different techniques, improve your strategies and always do a kind of analysis of your actions. Imagine that you are not just promoting your page and trying to increase its rating but learn something new and valuable. And the better you learn the better revenue you will get!
7. Visit your FB page regularly. Your Facebook brand page won’t be able to promote itself without your help. If you think that making posts from time to time and sending invitations to the users will be enough you are wrong. You must visit your page every day and check what’s new, what elements should be updated, check private messages and give timely replies to the fans. You will need to spend time on your page if you really want it to bring fruitful results.